Oh yes! After my NHS post this morning, you can see the Whitehall Mandarins have started a full on charm offensive to "sell" Andrew Lansley's health reforms to us silly, uncomprehending fools. We just don't "get it" you see. If we understood, we wouldn't mind, according to the finest Tory minds. (Well Cameron actually)
I just read this article in the Guardian that explains how Andrew Lansley had a stroke in 1992 and experienced dreadful care in the NHS, the stroke wrongly diagnosed as an ear infection, and an impenetrable wall of NHS bureaucracy kept him from treatment.
It was this apparently, that led him to devote his career to reforming the Health Service.
Without a trace of irony, the article then goes on to flash forward to 2009 and Cameron's appreciation of the wonderful job the NHS had done in caring for his severely disabled son Ivan. It notes how badly Cameron needed to detoxify the Tory brand by claiming that there would be "no more top down reorganisation of the NHS"