Today was a disastrous day for the coalition. Absolutely disastrous.
Possibly, however, not for the reasons you might think I'd give.
PMQs saw the very worst of "Flashman" Cameron.. He was not at the top of his game and when put under pressure, he gets rattled. When he's rattled, he blusters and when he blusters, leaning that one arrogant arm on his despatch box, he looks the epitome of everything he wishes to avoid. Red in the cheeks, sneering and condescending.
Now let me be clear. Lots of the public will hear Cameron telling Angela Eagle to "Calm Down Dear" and giggle. In some ways it connects the PM, makes him seem more human.
For a minute though fast forward to 2015. Whatever the outcome of the general election, I feel fairly confident in predicting a pretty bloody battle. Cameron will be hoping to revive "Call me Dave" for sham-election-campaign No2.
Whatever your political view, this coalition will have bought about some pretty unpleasant and unpopular policies by then. Some will believe they were necessary, some will believe they were not, but the cuts will have made themselves known in all their glory by then. Every single person who has lost child benefit, or tax credits or winter fuel payments or disability benefit or social care or an EMA or a job or a house will have to be persuaded that it was all in the common good, that pretty green shoots are pushing through, that it was all actually pretty fair. That's "Dave's" job, not "Flashman's"
That quote will play in a loop, it will haunt him. Want patronising Dave? Show the clip. Want bully-boy Dave? Show the clip. Want sexist Dave? Show the clip. Today it was funny, for the rest of his life it will be proof that he is nastier than Thatcher.
At least that's what the media filed it away under today.
A few hours later, Danny Alexander faced a ferocious Krishnan Guru-Murthy who threw him about a bit like a dog with a rag-doll. For a few perilous moments a "Michael Howard" moment seemed to hover, then just as he might have pulled it back, when asked about the flat economy, Alexander replied "I don't apologise for it (a choppy economy) at all.
Any viewers wondering if in fact the coalition might be a bit arrogant would not have been reassured.
Apologising for 6 months of stagnation, whilst explaining why they believe it is necessary might have been OK - there's still a good deal of goodwill towards the coalition's economic plan. Ensuring that Worcester Woman, Gloucester Granny or Liverpool Lass think you're a bit of a git, might not have been the best tactic.
**Just as I was about to post this, Channel Four played Michael Winner being about as sexist and patronising as a man can be. And so it begins.